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Precision Computing Arts / Fastwebdev Blog
Precision Computing Arts / Fastwebdev Blog

Welcome to the Precision Computing Arts / Fastwebdev blog. We use this blog to post interesting news about our Sitebuilder web hosting and content management system (CMS). As with other blogging systems, blog articles from our system are indexed in Google and other search engines within a week or two.

(Customers can set up and maintain similar blogs on any Sitebuilder websites that we host.)

Wednesday, May 02 2012

Contact Precision Computing Arts 503.620.0690Creating an online presence with useful content is key to a successful presence on the Internet. The following summarizes an article about how to improve your company's overall Internet marketing strategy (The Costco Connection, May 2012, page 22-23). 

1. Offer information to consumers

Many people prefer to search online to learn more about a product or service seen in ads elsewhere. Your company's website should focus on helping visitors make smart buying decisions, educating consumers even before they call you or speak to a salesperson.

2. Make it easy to find

Use good keywords in your website's home page, title tag, and page content so that search engines will find your website. Be sure to interview your current customers to find out what keywords they would use to find your company. And, if you provide local services, be sure to include keywords that mention your geographic zone, such as "website design in Tigard and Portland, Oregon."

3. Focus on content

Good content is essential to Internet success! In addition to providing frequently-updated, fresh content on your website, you should seek quality links from other relevant websites as well as blogs of your own, links from other related blogs, and educational online videos that you create to help customers get the most from your products and services. 

4. Incorporate social media

Combining a quality website with a YouTube channel, Facebook fan page, online press releases, blog entries, Twitter, and other social media will round out your Internet marketing strategy and tie everything together to increase awareness of your company among consumers.

Other resources

  • Google Adwords Keyword Tool (free tool for researching keywords and phrases tailored to your website)
  • Wordtracker (free trial of subscription-based tools for finding good keywords and phrases and identifying websites that would be good candidates for a linking campaign)
  • Ezine articles (free tool for posting informational articles that are offered free to websites and email newsletter publishers)
  • SES (conferences about Internet marketing and search engine strategies)

Blogger platforms


» Read entire article in The Costco Connection 

Posted by: Elizabeth Olson (from The Costco Connection Magazine) AT 07:01 am   |  Permalink   |  Email

​NOTE: We are now taking on new projects and website updates. Do-it-yourselfers and professional website designers are always welcome to create and maintain websites on our easy-to-use professional-quality Sitebuilder platform.

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