There are many ways to improve your standings in Search Engines such as Google and Yahoo (the two most-used search tools on the Internet). The fancy name for this is "Search Engine Optimization," or SEO. Some SEO requires very specialized knowledge; other SEO requires simple common sense and facility with website design tools. Please contact us if you would like assistance with SEO tasks, especially those that fall into the "common sense" categories below.

What does it mean to optimize my website?

To ensure that your site works well with the search engines, your site should be properly. Be sure that your site keywords and phrases are displayed in the places that search engines look at when indexing your website. To do this, review the areas listed below...

• The visible content on your pages is the important area that search engines look at.
• Place your highest priority keywords and phrases in the content area of your pages.
• Your home page must include your most important phrases.
• Keywords must be placed near the top of your content area.

• The browser title appears in the title bar of your browser window.
• Be sure that your global browser title reflects the most important keywords.
• Use page specific browser titles for specialized pages. Page specific keywords are displayed right after your global keywords in the browser title

• Search engines will look at the names of your pages and links when indexing your site.
• Keep your page names short.

• Create text links on your site that take visitors to important pages.
• Use your keywords in the text links.
• For example, if you had information on televisions...Instead of creating a link called "click here" or "product specials", you could create a link called "Plasma Television Specials"

• Search engines rely heavily on links to determine the relevance/ranking of your website.
• You want other websites to link to your site. This will generate traffic from those websites, and also will increase the ranking of your website.
• Links from websites that are very popular and related to your keywords and phrases will give you the biggest boost in search rankings.

We've been busy creating and updating websites including First Hand Healing Massage Therapy in Tucson, Arizona; Rincon High School Class of 1970 Reunion in Tucson, Arizona; New Leaf Renovation in Portland, OR; Real Volleyball, Susan Hutchison Stables, and Cassidy & Associates Real Estate in San Diego, CA; Larry Gotkin handmade knives, edged weapons, jewelry, and pet portraits in Tucson, AZ; and PerioCDent non-surgical periodontal dental hygiene in Atlanta, GA. We hope to begin a new site soon for Mission Valley Shell in San Diego!

Precision Computing Arts welcomes four new websites, two for new customers and one for a repeat customer.

	David Thomas Law (referral from Karalyn Eckerle): David Thomas has practiced law in the state of Washington for over 25 years in the areas of estate planning, probate administration, real estate and business. His focus is on planning for and avoidance of controversy.
	Karin Finley Jewelry (referral from neighbor Lisa Dawes): Karin Finley creates individually designed and executed one-of-a-kind jewelry using various enamel techniques and incorporating copper, silver, gold, semi-precious, and precious gems.
	Shelley Wilson, MFT (referral from Nancy Lucas): Shelley Wilson is a Marriage and Family Therapist in Newport Beach, CA, who specializes in Individual Counseling, Group Counseling, Relationship Counseling, and Emotional Eating Counseling.
	Frank's Stuff (second site created for Frank Watson): Frank Watson, based in Hilton Head, SC, has some cool stuff to buy and rent, including a wonderful motorhome that is available for touring to a variety of fabulous vacation destinations throughout the Southeastern United States.
	Using Constant Contact (a great system for staying in touch with people on your mailing list), we designed and published a newsletter written by Registered Dental Hygienist, Lynne Slim of PerioCDent. We designed Lynne's website a number of years ago and remodeled part of it in July 2009.

We LOVE Qualified Referrals from Clients & Friends!

The above work was made possible by referrals and existing clients — thank you Karalyn, Lisa, Nancy, Frank, and Lynne! In addition to earning our undying gratitude, qualified referrals will earn you a free gift that we know you will enjoy. And, as always, we offer discounts for "bulk" jobs of 8 hours or more (see details here).

Site Builder (aka Cool Tools) System Update 4.16 offers many exciting new features and changes, summarized below.

Please let us know if you need our consulting help implementing any of these Cool Tools on your website. (Remember, these features are available only on the sites implemented with our Cool Tools system — officially named Site Builder. Not sure whether you're using a Cool Tools system? Simply contact us and we'll tell you.)

ROTATING BANNERS and OVERLAY TEXT
The banner/header system now supports rotating banners and custom overlay text/HTML. The rotating banner feature enables you to set up a sequence of banner images. The header area will cycle through the banner images, fading in and out between each image. Other options include banners that randomly display each time a page is viewed.

In addition to multiple banners, a text/HTML overlay can be set up that goes on top of each banner in the sequence. You can set the text, size and the position of the overlay. One use of the overlay text would be to create clickable text/image links that are in the banner area.

Instructions: Admin > Site Design Tools > Header & Images > Rotating Banners/Overlay tab

CUSTOMIZE FONTS AND STYLES

• Text/css menus
  Customize the colors and style for text based menus. Customizations include font color, style and background color for the regular menu, selected menu and hover over menu (to use this feature, you may need to reselect your layout or reselect your menu button style).
  Instructions:  Admin > Site Design Tools > Menu Design > (main menu or submenu tab) > Select TEXT menu button
• Forms
  Customize the style for your website forms. Adjust the font size, colors, borders and spacing of your form fields/labels.
  Instructions:  Admin > Site Design Tools > Text/Font Settings
• Product catalog display
  The product customizations allow you to set the borders/backgrounds/colors/fonts/styles for over 20 different areas in the product catalog display. The customizable areas include the product title, product links, labels, price fields, description text, title areas and more.
  Instructions:  Admin > Site Design Tools > Text/Font Settings

TABBED ACCORDION VIEW

The new accordion mode displays a vertical list of tab names with the tab content below the tab name. The update also includes an option to set the font size for the tab and accordion text.

Instructions:  Admin > Page List > (select a page to edit) > Insert Component > Design Accents > Tabbed Content > Change Layout > Accordion Content Box

ECOMMERCE - PRODUCT IMAGES

The product thumbnail image feature has been enhanced. The images are now be easier to set up. With the site builder preview/flash upload enabled, you can upload multiple thumbnail images at the same time for a product. The new thumbnail option displays the thumbnail preview images directly below the main product image on the product detail page. When a thumbnail image is clicked, the main product image will change to display the larger image for the thumbnail. This option lets customers view more product images directly from the product detail page. 

Instructions: Admin > Setup Products > (create or edit a product and add the main large and thumbnail images) >  Add More Product Images > In the More Images drop-down box, specify how the thumbnails should look and their width; you also can specify the number of columns in the Product Images Display Settings area. Then, choose upload image(s)/create thumbnails > specify the image settings > select & upload file and upload the files you want.

ECOMMERCE REPORTS

• Profit/cost report 
• Sales by state 
• Sales by country
• Updated graph/chart style

Instructions: Admin > Ecommerce Reports > select options under Sales Reports

COUNTDOWN TIMER

You may add a countdown timer to your website. The dynamically updating timer displays the number of days, hours, minutes and seconds to the date that you specify. You can set a destination page that users are taken to when the counter expires.

Instructions: Edit any page > click the Add button > Insert Component > Standard/HTML >  Countdown timer > Add Countdown Timer. Then, configure the timer.

ECOMMERCE MAP BUTTON

A map button has been added to the user account details page and the order detail page. When you click the MapIt button, a new window that displays a map of the user's contact address.

Instructions: Admin > Customer Database > select Account Details for a customer > MapIt. Or, Admin > View / Process Orders > select View/Process link for a customer > click MapIt > select either the main customer or the shipping address tab to see the detailed map.

MISCELLANEOUS UPDATES

• Set the font size for tabs in the tabbed content component 
• Updated image manager resize and crop features to work in FireFox 
• Added new view to image manager to see files 
• Added option to center align the main menu
• Popup calendar for date selection (blog, calendar, coupon editor)
• Text editor 2.0: background preview - allows you to see how your text will look on dark or light backgrounds

DESIGN SYSTEM

• New logos
• Updated banners
• Gradient maker (background images)
• Layout properties - updated page for selecting  page width

SITE BUILDER PREVIEW - MISCELLANEOUS UPDATES

• Miscellaneous graphic updates and adjustments 
• Added drop down menu to page properties button

USER MANUAL

The new downloadable site builder user manual is now available from the main help page.  The manual is a 14 Mb downloadable PDF file. The manual contains screen shots and instructions for using the site builder system. 

Most website clients want development tasks to be completed for no money and in no time. That’s understandable, of course, but it’s not realistic because building Web pages is as much art as science, and it’s time-consuming (though fun and creative) work that requires significant attention to detail.

To help her clients better understand what’s involved in building web pages, About.com “Guide to Web Design” blogger Jennifer Kyrnin recently wrote an article titled “6 Things Your Web Designer Wants You to Understand.” » read complete article

For those who want to know why things take time, cost money, don’t match printouts, aren’t the exact color you are expecting, and more, we’ve adapted her points as they relate to the work Precision Computing Arts does for our clients. As always, please feel free to contact us with any questions or concerns you might have.

1. Most projects are feasible, given enough money and time.

Chances are, we can do almost anything you want, but there are two big caveats: money and time. If we’ve already done exactly what you’re proposing, the project will cost less and take less time than if you’re asking for something new. We’ll always do our best to give you a ballpark idea about whether something is quick, easy, and inexpensive; whether it’s slow, difficult, and expensive; whether it’s something in between; whether we’re just not sure until we try it; or whether it is beyond our capabilities. Of course, if you change the criteria, that likely will change the money, time, and/or feasibility.

2. Web design is not instantaneous.

We try to create pages that look attractive and load quickly. But this isn’t necessarily easy or fast. A good rule of thumb is to allow about one or two business days for minor changes; a week for medium changes; and even longer for more difficult changes. These rules of thumb may vary a bit with our workload. If it’s light, you typically will enjoy quicker turnaround; if not, you may need to wait a bit. We’ll always do our best to be prompt and to keep you informed about any expected delays.

3. Web design is not print design.

It’s almost impossible to exactly replicate a print design on a website because:

• Different web browsers such as Internet Explorer, Firefox, Chrome, and Safari render pages differently. We do look at our designs in these different browsers and try to create designs that are pleasing, though not necessarily identical, in each one.
• Print designs can count on easily replicated paper sizes, colors, fonts, and so on. With web design, the fonts, colors, and screen sizes people will see can vary considerably.
• Website design involves more than just good looks! It requires careful attention to content, search engine optimization (SEO), navigation, and general usability issues as well.

4. Colors are a challenge.

While printed materials can specify specific color schemes using CMYK standards for ink, computers don’t use CMYK (they use RGB). Even if we exactly convert CMYK to RGB, the colors viewed on your screen still might not look 100% correct because different monitors are calibrated differently, and you may have different monitors, operating systems, Web browsers, room color schemes, and ambient light than we do. All these can affect a Web design in ways that the designer cannot anticipate or do much about. For example, we’ve had people refer to a red color that looks brown to us. Go figure!

5. E-commerce, databases, and other complex web applications can take a lot of time and work and can cost extra.

We employ our “Cool Tools” system to help us implement e-commerce, databases, and other applications as quickly and efficiently as possible. These Cool Tools typically will increase your web hosting charges over the cheap $3-$10 per month services out there. For example, a Cool Tools website with many bells and whistles costs about $20/month, whereas a website with the same bells and whistles plus a shopping cart costs about $40/month.

However, the Cool Tools save you money on development costs, and they enable you to maintain your own site with relative ease and without hand coding in HTML, PHP, or other difficult-to-use alphabet-soup programming languages. For example, adding e-commerce and databases in a typical hand-coded system can be astronomically expensive and take considerable time; with our Cool Tools system, it’s much quicker and less expensive. But you should expect that sites with these extra goodies still will require more work, time, and money than sites without them.

6. Remember why you’ve hired a professional web designer.

A professional web designer usually can get your website up and running faster and better than your typical friend or brother-in-law (unless they, too, are professional web designers). But, you often do get what you pay for (see “IF YOU PAY PEANUTS, YOU GET MONKEYS” blog article by Karalyn Eckerle). We promise to listen to our clients with respect, to consider your comments and suggestions, and to foster a great working relationship with you. We hope you will do the same for us so that your website can show off your company in the best possible way and provide your website’s visitors with a great experience.

Our "Cool Tools" web hosting service has made it easier than ever to create and edit websites. So if you are maintaining your own website through our service, or you have friends, colleagues, or family members who want to set up their own websites, please tell them about these features, as well as our free 10-day trial sites. 

One of the coolest new features is the Site Builder Preview, a spiffy new user interface that looks better and is better organized than the standard interface, making site editing setup and maintenance easier than ever before. To access this feature, log in to your Admin page. Then click the Site builder preview link under News and Updates.

What else is new? New design templates, improved logo handling and new logo designs, new backgrounds and background features, new groupboxes, social networking features, mailing list and landing page referral tracking, and automatic email responses when users fill out a form on your site. You'll also find new Ecommerce features, including an updated store home page, support for editing coupons, the ability to use multiple gift certificates upon checkout, and more. The Help and Tutorials also have been improved. For a detailed summary of the features described above, simply log into your Admin page and then click the System Update - ver. 4.15 [09/26/2009] link under News and Information.

Want More New Features?

Here are a few from an update installed 11/2009.

• More new template layouts
• The ability to hide the top banner
• The ability to update the top bar image for certain templates
• Improved Background design page, including a background gradient maker
• More control over the appearance of popup menus and the design layout width
• Seasonal logos (Thanksgiving and end-of-year Holidays coming soon)

For consulting help using these features, or to have us incorporate any of these features into your own website, please contact us. (Note: These features are available only to customers whose websites are built using our "Cool Tools" content management systems. Most Precision Computing Arts customers are on this newer system, but a few of our clients remain on an older Dreamweaver based system. Not sure which system you're using? Just drop us a line and we'll gladly let you know.)

Precision Computing Arts welcomes two new websites for the same customer! Please visit Frederick Michael King's art-related websites at:

• Earth Fire Designs (www.earthfiredesigns.com) features hand carved ceramic murals, tile, architectural elements, and fireplaces.
• King Contemporary Art (www.kingcontemporaryart.com) features contemporary wall mounted metal sculptures and encaustic wax paintings for private, hotel, and corporate spaces.

We also invite you to visit the new website for Mr. Shrine (www.mrshrine.com). Ralph Wilson (aka Mr. Shrine) and his partner Kathleen McLeod create and teach others how to create folk-art shrines, mini-art car kits, pins and magnets on copper, painted luggage, and more.

For more details about these three sites and their special features, please visit our Artists & Painters portfolio page.

Referrals Appreciated!

Don't forget that we LOVE referrals from our existing customers. These three sites were made possible by referrals from existing customers — thank you Brian and Kathleen! 

Precision Computing Arts / Fastwebdev welcomes:

• WestCoast Natives (Ryan Gorretta) - We're creating a new website for him; he's creating new landscaping for us! Watch for www.westcoastnatives.com, coming soon.

We made some exciting updates to:

• PerioCDent (Improved design and new information)

Many thanks to our new clients and to our loyal long-time clients who have kept us in business during tough times. We are grateful to be a part of YOUR business and look forward to working with you in the future.

We're always looking for referrals, so if you are happy with our work, please tell your colleagues, family, and friends. We offer consulting fee discounts for every referral that becomes a client, making referrals a win-win for everyone.

Hey, Precision Computing Arts / Fastwebdev Clients!
Would you like to see your name on our Client News blog pages? If so, please submit your news by contacting us or by clicking the Comments link below.

Do you want some help figuring out the best keywords to use in your Pay Per Click system (e.g., Google Adwords or Yahoo Overture)? Do you want to find out what the competition is doing? If so, check out Google's FREE Search-Based Keyword Tool. Use this free tool from Google to generate a list of keywords found on any site, including your own and your competition's.

To use the tool:

1. Click here to start the SK tool (www.google.com/sktool/).
2. In the Website box, enter the website address that you want to analyze.
3. Click Find Keywords.

You can sort by any column (click on the column name), analyze the results in a variety of ways, and even export the keywords found. The tool is optimized for use with Google's Adwords system, but it's great all by itself. (Note that it shows a limited list of keyword ideas, not every possible keyword associated with the site you selected.)

To learn about more tools for selecting Pay Per Click keywords, visit the Pay Per Click Insider Tips article titled "Five Techniques to Dominate the Long-Tail".

Does your business need a kickstart? Whose doesn't? Below are two FREE features from Google — the world's most-used search engine — that can help give your business more visibility. You will need a free Gmail (Google email) account to set up these features.

Add your listing to Google Business at www.google.com/local/add. This listing will help customers find you on Google maps.

Add your profile to Google at /profiles. This profile will help people find the right information when they search for you on Google.

Many thanks to Lorna Chehov for bringing these ideas to our attention.