Skip to main content
#
Websites & E-Commerce
LOGIN
contact & support
tutorials & help
blog
site map
search
our twitter linkdin
Precision Computing Arts / Fastwebdev Blog
Precision Computing Arts / Fastwebdev Blog

Welcome to the Precision Computing Arts / Fastwebdev blog. We use this blog to post interesting news about our Sitebuilder web hosting and content management system (CMS). As with other blogging systems, blog articles from our system are indexed in Google and other search engines within a week or two.

(Customers can set up and maintain similar blogs on any Sitebuilder websites that we host.)

Monday, July 04 2011

SEO ServicesWhat We Do to Improve Customers' Search Engine Results

We design all websites with good search engine performance in mind, and my customers' websites appear to be doing well. I've had customers get VERY expensive estimates from SEO experts who proposed to do what 23 already had done (or could do) myself. We did the necessary work, and their search engine results improved.  

With the client's input regarding desired search keywords, we make sure keyword content is complete, and keywords and meta tags are present for each page. Then we use the built-in search engine submission features available on your Cool Tools system, which hits all the major engines.

What You Can Do to Improve Your Standings in Search Engines

  1. Brainstorm which keywords you want people to use to find your site, and and be sure those keywords are already in the pages of your site. The most important keywords should be on your home page. (If you decide to hire us to help, be sure to write down and send us all the keywords that are most important to you.)
  2. Type your keywords into the major search engines (mainly Google.com, Yahoo.com, and Bing.com, in that order of importance). If your site is on the first page, you've got it made! Check out your competitors, too, and see what keywords find their sites high up in the results. Note that some businesses have so much competition that it's virtually impossible to always land on the first page of the search engine results, so no one can guarantee top-page performance. Also be aware that search engines change their methods for finding sites relatively frequently, so your site may be at the top of the heap one day and appear to move down the next; there's no way to really prevent that. Regardless of what the search engines do, your best bet is always to have high quality keywords in your content and meta tags.
  3. Look at which directories pop up with your keywords and get into those directories (each directory will explain how to get listed).
    For example, we plugged "real estate appraisal wisconsin" into Google and found several real estate appraiser directories at the top of the search results, including http://appraiserusa.com/wisconsin/, http://www.alamode.com/DirectoryGenerator/Appraiser_Wisconsin.htm, and http://www.appraisercentral.com/st/wi.htm.

    We generally recommend customers submit to the directories themselves, because it requires knowledge of their business and sometimes payment; it's tedious data entry work, but generally easy to do. Having us do something you can easily do yourself would not be cost-effective for you.
  4. Consider some paid advertising (e.g., Google Adwords and various directories). I think this can be a last resort, except for industry "musts."
Here are some quotes from a customer (www.kevinmcginnstables.com) whose site we built with search engines in mind. He also worked on his own (with a little help from us to get started) to submit his business to various general and industry-specific directories. He wrote:
"Thanks so much for demystifying building a high functioning site for me. Many friends that are expert at online marketing have complimented your work and your calm and clear direction has given me a new presence on the web.
 
6/16/11 Update: When I initially contacted you in February 2011, I had 3-1/2 clients. My site went live in late March. I have picked up 6 new clients since you redid my site and I started listing myself anywhere I could. So I am up to 10!!! YOU are magic!!!!! Once I get caught up $$$$Ly in about a month, let's talk about how to enhance the site more.
 
7/1/11 Update: I've been sticking to free directories only, with the exception of the professional horseman's association directory because it's an industry "must." I've been doing OK with my cheapies! My income has risen about 120% in 6 weeks! It was like a switch went on Friday May 13th when my website went live. Who said Friday the 13 was unlucky?"
Posted by: Elizabeth Olson AT 04:04 am   |  Permalink   |  Email
Wednesday, August 26 2009

Do you want some help figuring out the best keywords to use in your Pay Per Click system (e.g., Google Adwords or Yahoo Overture)? Do you want to find out what the competition is doing? If so, check out Google's FREE Search-Based Keyword Tool. Use this free tool from Google to generate a list of keywords found on any site, including your own and your competition's.

To use the tool:

  1. Click here to start the SK tool (www.google.com/sktool/).
  2. In the Website box, enter the website address that you want to analyze.
  3. Click Find Keywords.

You can sort by any column (click on the column name), analyze the results in a variety of ways, and even export the keywords found. The tool is optimized for use with Google's Adwords system, but it's great all by itself. (Note that it shows a limited list of keyword ideas, not every possible keyword associated with the site you selected.)

To learn about more tools for selecting Pay Per Click keywords, visit the Pay Per Click Insider Tips article titled "Five Techniques to Dominate the Long-Tail".

Posted by: Elizabeth AT 01:14 pm   |  Permalink   |  Email
Friday, June 26 2009

Our clients increasingly ask us to help improve their website traffic and pay per click results using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques. These techniques can require considerable time to master and not inconsiderable expense to implement.

One way we can help is by sharing the latest information and tips about current SEO and SEM techniques. Recently, we explored some tips from Google and received an email newsletter from PPCSummit containing information that we would like to share with you. Most of this information is written in plain English that even we can understand, so we feel it's worth passing along to our clients. We've summarized these articles below and provided links to the original material for your reading pleasure.

One more tip: Consider running ads in craigslist. Most craigslist ads are free, craigslist offers local classifieds and forums throughout the world, and Google indexes craigslist ads! >> more about craigslist

Google Webmaster Guidelines

This article from Google provides essential guidelines for: Website Design and Content, Technical Tools (for webmasters), and Quality. Implementing these guidelines will help Google do a better job of finding, indexing, and ranking your website. Among the most important are the Quality guidelines, which, if violated, can cause your site to be removed from or penalized in Google's index. >> read the article

Facebook Advertising (You May Want To Try It)

Facebook has nearly 200 million users, of which more than 100 million log on to Facebook at least daily. This article introduces Facebook Advertising, an increasingly effective way to reach Facebook's targeted audiences (which typically make impulse buys) and to increase brand awareness. The article provides helpful ad creation tips that apply to Facebook marketing as well as other contextual advertising such as Google Adsense. >> read the article

How to Train Your Visitors to Improve Your Conversions

Your website's landing page should treat visitors like untrained dogs that need clear guidance to get them to do something, such as buy your product or contact your company. The article explains how to find the competition's successful landing pages on the Internet and how to design landing pages for your own site that get more conversions. The acronym MORE ? which stands for Marketing Effectiveness; Offer Clarity; Readability of the Page; and Engagement with the Visitor ? is used to illustrate key points. The article also stresses the importance of testing and measuring the results. >> read the article

Five Ways to Maximize Your Pay Per Click Conversion Rates

Companies using Pay Per Click advertising (PPC) such as Google Adwords or Yahoo Overture know that every click from a sponsored search costs money that can add up quickly. This article explains five ways to communicate your message so that more visitors will turn into leads for your products or services. (Many of these tips will improve your website overall, whether you use PPC or not.)

1. Clearly understand your target market and the 2-3 messages you want to convey.

2. Make the landing page relevant to the link the user clicked.

3. Make the site design usable and readable, with a clear structure and easy navigation.

4. Include several ways to contact you.

5. Test your ads at least once a month.

>> read the article

Using Social Media to Discover Better Keywords

Social media enables companies to learn what's being said about their products and services in real time. This article discusses social media tools that can help you uncover keywords that can improve your Pay Per Click (PPC) campaign results and search engine page rankings. Tools mentioned include TwitterSearch, Collecta, Facebook Lexicon, and Delicious Tags; these can supplement more traditional methods for discovering keywords such as Google's Keyword Tool, WordTracker, and Keyword Discovery. >> read the article

"Killer Insider SEO Tips": How to Create Targeted Web Traffic in a Week

Need tips for getting targeted traffic to your website and converting that traffic to leads? This article includes four mostly free ways to begin, including:

1. Keyword research.

2. Using social media and building links. (Google's page ranking algorithm currently relies heavily on high-quality links!)

3. Using Search Engine Optimization (SEO) to build content-rich, keyword-rich copy and search-friendly websites.

4. Evaluating your competition.

>> read the article

 

Posted by: Elizabeth AT 08:00 am   |  Permalink   |  Email
Share Our Site
Email
Twitter
Facebook
LinkedIn
Google+

​NOTE: We are now taking on new projects and website updates. Do-it-yourselfers and professional website designers are always welcome to create and maintain websites on our easy-to-use professional-quality Sitebuilder platform.

Blog Index 
Latest Posts
Categories

    Website Hosting, Shopping Cart E-Commerce Hosting, Mobile-Friendly Websites World-Wide

     

    Contact & Support: click here

    Keywords: Website Hosting, Shopping Carts, E-Commerce Hosting, Mobile-Friendly WebsitesWeb Hosting, Web Site Hosting
    Serving: Most anywhere in the world that the Internet goes!

    © Copyright 1987-2016 Precision Computing Arts, Inc. All Rights Reserved.

    © Copyright 2016- Precision Computing Arts, LLC. All Rights Reserved.

    Website Hosting & Tools By
        Precision Computing Arts / fastwebdev.com