Check out "Video Can Be A Moving Tool For Your Business," by Mark Shapiro, in The Costco Connection magazine (December 2010). The article discusses ways you can use video on YouTube and/or your website to build brand awareness, reach new customers, and increase sales.
The article recommends that your online video:
- Show what you do (similar to the About page of your website)
- Provide short testimonials from satisfied customers
- Provide "how-to" advice
Additional tips include:
- Keep the video short (less than 2 minutes)
- Make sure the audio is clear
- Use keywords to make the video and your business easy to find in a search
To read the complete article, please click the link below:
http://costcoconnection-cdnsrc.texterity.com/connection/201012/?pg=26
P.S. If you put together a video for your business, please let us know! We can hook this video into your website and help you design keywords for the search engines.