Click above to read the entire blog article
Our friend and client Karalyn J. Eckerle of Cardinal Point Virtual Assistants wrote an excellent blog article titled "Are You Nobody? Do Your Customers Know Your Name?" We encourage you to read the entire article to fully enjoy her great tips and wonderful writing style. But if you're in a hurry and want some truly useful nuggets of marketing advice, read the Top Ten List below:
- Branding (name association) is an important concept in business.
- Word-of-mouth advertising is the most valuable marketing tool we have.
- Become known in your field by telling people what you do, with passion!
- Connect with folks through business cards that reflect your character and the type of work you do, and then be imaginative in your use of those cards.
- Distribute at least 5 business cards every day, preferably with a customized note on the back.
- A frequently-updated website and a blog are nearly mandatory in today's Internet-oriented business world. (Please contact us if you need help with these items!)
- Visit Internet blogs and websites related to your business, and comment on blog articles that you find.
- When commenting, leave a link to your own blog or website in your signature line.
- Be a physical presence in your community, volunteering your expertise to become better known (plus, volunteering can be fun and emotionally rewarding).
- Toot your own horn occasionally so people will know who you are and what you do.
We completed a website makeover for Karalyn's company, Cardinal Point Virtual Assistants, on January 19, 2011.
