Google recently has introduced SEO and spam penalties that can hurt SEO focused sites in Google's rankings. The best way to keep your site performing well in search engines is to add more content rather than over-adjusting the content you have.

Key do's and don'ts include:

• Avoid repeating the keyword phrase more than 10-15 times in your article or putting too many keywords on a single page
• Avoid titles that are stilted and repetitive
• Avoid multiple headlines using the keyword phrase
• Avoid including the keyword phrase in additional, less visible locations such as image "alt" text
• Write and expand content regularly to ensure:
  • Relevance and focus on delivering content to customers
  • Website provides expanded information on a topic
  • More of your pages found in search results
  • More linking opportunities within your website
  • More frequent visits by search engine spiders (they remember if your site is updated regularly)

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